Community Led Sustainable Tourism Project

© Hawlfraint y Goron / Crown Copyright

© Hawlfraint y Goron / Crown Copyright

Drawing inspiration from conversations with the South West Wales Connected steering group, we’ve identified the need for simplified travel information for individuals planning visits to South West Wales, with the aim of minimising dependency on cars.

The Community Led Sustainable Tourism Project aims to promote sustainable tourism in South West Wales by simplifying travel options, creating enticing sustainable tourism journeys, and empowering local communities. Through partnerships, collaborative efforts, and the production of a comprehensive guide, this project will make it easy and inviting for visitors to explore the region without relying on cars. By involving local organisations and businesses, we will create a sense of ownership among the communities, fostering sustainable development and enhancing the overall tourism experience.

Our objectives in this project are as follows:

1. Establish connections with LA tourism teams in four counties and engage with other relevant tourism groups and organisations.

2. Understand the perspectives of local tourism stakeholders regarding sustainable tourism and identify existing initiatives. 

3. Simplify the journey for people who want to come on holiday to South West Wales without a car – providing train times, bus connections, taxi numbers, advice and information they need to get around.

4. Design and promote sustainable tourism journeys in Pembrokeshire, Carmarthenshire, Neath Port Talbot, and Swansea. If someone from outside of the region visited our website, we aim to make it as easy as possible for them to go to a few key spots in and make it as inviting and easy for people as possible.

5. Develop a user-friendly and comprehensive guide, in PDF and/or printed booklet format, that simplifies travel and showcases key destinations. We will also collaborate with key partners, individuals and organisations to distribute and promote the guide.

6. Co-create with local organisations and businesses to include them in the guide, fostering collaboration and showcasing their offerings.

7. Ensure simplicity and accessibility by featuring 10-12 different destinations with detailed travel information and contact details.

8. Empower local communities by involving them in sustainable tourism development, giving them a voice, and promoting ownership.

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